Project Description

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SWATCH | Times Square – New York City, New York

GET THE LOOK
⌄
NCORE
Display Collection
AEP
Controls System
TRUECONTROL
Software Solution

Play Time

In Swatch’s playful retail space, time flies with splashes of color and collections that pop.

The Swatch flagship’s recent Times Square relocation and remodel has captured attention through more than candy-colored watches and energetic graphics.

To help the time-honored brand take full advantage of the strategic Times Square space, Swatch looked to D3 to enrich the value and the vibe. The D3 team installed two giant LED façades, bringing interactivity into the hands of tourists and Swatch fans, and dealing a wild card in the store’s interactivity and spectacularity.

Take Us for a Spin

The D3® NCORE® HD LED Display loops Swatch’s logo animation, adding movement and panache to the showroom. The rainbow-hued lighting panels help accentuate the lively retail setting, while mirroring the vibrant colors of the Swatch watches on display. Curious about the “Your Turn” crank below the HD LED façade? When guests give the crank a turn, they experience, interact with, and share in the fun and friendly brand by exposing and changing the display’s brightly saturated colors.

The Specs: How We Did It

LED Display

Philips Luminous Textile Panels

  • 400 x 2,000 pixels

Control System and Software Solution

“We love interaction—especially a location like Times Square. You need to engage people much more than just with product.”

Carlo Giordanetti
Swatch Group — Creative Director
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