PORCELANOSA | Flatiron District – New York City, New York
Materials on Display
Porcelanosa, a global leader in premium tile, kitchen, and bath products, selected D3 to design and install a high-resolution LED display in its elegant New York City showroom. The tasteful and timeless gallery prominently features D3’s expertise, alongside its sophisticated product line.
The breathtaking magnitude and the high resolution of the display, coupled with stunning graphics, generate a profound visual impact. At a glance, customers can see precise simulations of products in new homes and remodels before ever investing in fixtures and materials.
Art Imitates Life
Based on world-renown architects Fosters+Partners‘ environment, visual experience designer Wildbytes determined that the display is best viewed up close in HD resolution, with crisp, color-rich imagery. D3 delivered a turnkey, front-serviceable solution, including everything from project management and engineering to installation and integration.
“Amazing visual experiences are created by blending inspiring ideas and content with innovative technology to power them. D3 can tackle the most ambitious project and make it look easy,” says Wildbytes co-founder and managing partner Julio Obelleiro.
The showroom’s design team selected D3® NCORE® HD LED Display NC2.5, which exceeded all project requirements and adapted to the project’s unique needs, blending seamlessly into the space.
The Specs: How We Did It
- D3® NCORE® HD LED Display NC2.5
- 600 LED modules displaying 6-million total pixels
- 3,000 x 2,000 pixels
- 25’ high x 16’ wide state-of-the-art interior video wall
Control System and Software Solution
- D3® AEP™ Advanced Element Processor