Project Description
OCEAN OUTDOOR BULLRING NORTH | Birmingham, England
Ocean in Motion
Ocean Outdoor Bullring North is a 6m x 4m portrait display located in the heart of Birmingham’s main shopping region. Positioned directly above the entrance to the Bullring Shopping Centre car park, the display offers advantageous advertising opportunities for global brands.
The display also faces oncoming traffic into Birmingham New Street Station, benefiting from a weekly traffic count averaging more than 500,000 vehicles.
Enhancing Global Branding
The D3® XVIEW® LED Dynamic Display features premium “Black Package” surface mount diode (SMD) technology. Boasting extremely high contrast ratios, the new design delivers superior image definition and maximized viewing angles. Initial advertisers include OMEGA, JD Sports, and Samsung.
The Specs: How We Did It
Display
- D3® XVIEW® LED Display XV10 SMD
- 576 x 384 pixels
Control System and Software Solution
- D3® AEP™ Advanced Element Processor
- D3® TrueControl Display Manager