Project Description

BIRMINGHAM NEW STREET MEDIA EYES | Birmingham, England

GET THE LOOK
XVIEW
Display Collection
AEP
Controls System
TRUECONTROL
Software Solution

Breathtaking Sights

Colossal LED eyes welcome thousands of travelers daily with full-motion video and graphics at each of Birmingham’s Grand Central Station’s three entrances. One display integrates Mesh LED technology for a transparent effect that streams natural light through the Mesh display into the station, while high-quality visual content plays outside.

Getting from Point A to Point Z is now an eye-opening experience as the Birmingham New Street Train Station and Grand Central Shopping Centre keep an attentive gaze. The largest and busiest of Birmingham’s stations, New Street is a central hub of the British railway system, with eighty percent of train service to Birmingham going through the station. Above the station, Grand Central opened in 2015 after large-scale redevelopment of the depot that was once deemed an eyesore by Englanders.

Dazzling Displays

At each of Birmingham New Street Train Station’s three entrances, D3 installed colossal LED eye-shaped displays that welcome thousands of travelers daily with full-motion video and graphics. The displays are mounted over three entrances of the station. One of the displays integrates Mesh LED technology that provides a transparent effect, enabling natural light to shine through the display into the station, while high-quality visual content still plays.

These dazzling eye-shaped displays contribute an air of modernity to the renovated New Street Train Station. With virtually no seams to be seen, these stunning outdoor displays gather attention through their full-motion capabilities and striking visuals.

The Specs: How We Did It

Displays

Control System and Software Solution

  • D3® AEP™ Advanced Element Processor manages ellipse shapes with precision
  • D3® TrueControl Display Manager delivers content across three massive high-traffic displays
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