EXPRESS | Times Square – New York City, New York
D3 on the Express Way in NYC
Elevating the customer experience is one of the things D3 does best. That’s what we did for Express Union Square in San Francisco — and more recently at Express Times Square, as well.
Express looked to D3 to build an enticing 2.5mm high-resolution indoor display for its East Coast flagship store on Broadway, in the celebrated Crossroads of the World. For the San Francisco Union Square space, D3 created two high-resolution displays for the popular brand.
Express-ing the Brand Message
Express Times Square’s three-story, 22,500-square-foot retail hub is situated in the landmark I. Miller Building on Broadway, welcoming men and women to browse and select a wardrobe with contemporary design and style.
D3’s 11-foot high x 5-foot wide display is prominently positioned at the top of the escalator bank on the store’s second floor. It greets guests with the latest fashion collections from the brand’s four lifestyles, showcasing at a glance Express’s affordable ready-to-wear.
The Specs: How We Did It
- D3® NVIEW® UHD LED Display NV2.5
- 1,320 x 640 pixels
Control System and Software Solution