Project Description

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EXPRESS | Times Square – New York City, New York

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Display Collection
AEPIMS
Controls System
TRUECONTROL
Software Solution

D3 on the Express Way in NYC

Elevating the customer experience is one of the things D3 does best. That’s what we did for Express Union Square in San Francisco — and more recently at Express Times Square, as well.

Express looked to D3 to build an enticing 2.5mm high-resolution indoor display for its East Coast flagship store on Broadway, in the celebrated Crossroads of the World. For the San Francisco Union Square space, D3 created two high-resolution displays for the popular brand.

Express-ing the Brand Message

Express Times Square’s three-story, 22,500-square-foot retail hub is situated in the landmark I. Miller Building on Broadway, welcoming men and women to browse and select a wardrobe with contemporary design and style.

D3’s 11-foot high x 5-foot wide display is prominently positioned at the top of the escalator bank on the store’s second floor. It greets guests with the latest fashion collections from the brand’s four lifestyles, showcasing at a glance Express’s affordable ready-to-wear.

The Specs: How We Did It

Display

Control System and Software Solution

“D3’s LED technology and Retail expertise was instrumental in bringing this project to fruition.Their partnership from concept to design to execution was exemplary, and we couldn’t be more pleased with the results. D3 is a truly valued partner, and we look forward to working with the D3 team on future customer engagement projects.”

Dan Estby, Director
Business Operations — EXPRESS
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