LED Displays for Magnificent Smiles

With world-famous Michigan Avenue steps away, the Conrad Chicago hotel brings a balance of urbane innovation and a mid-century modern aesthetic to a former office building in downtown Chicago.

Geller Capital Partners, a well-known hotelier and developer, envisioned, designed, and provided oversight to the 4.5-star hotel near Northwestern Memorial Hospital, John Hancock Center, Millennium Park, and dozens of restaurants and sights to see.

D3 Adds an Artful Touch

Recognizing that such an auspicious address deserved artistic attractions, the developer called on D3 LED to create an engaging lighting feature that wrapped around the corner of Rush and Erie Streets.

While the screens awaited permitting, D3® XCORE® Dynamic LED Displays added lively lighting elements to capture the attention of vehicle and pedestrian traffic on Michigan Avenue and Erie and Rush Streets.

Frosted glass sections in front of the displays provided an ethereal lighting effect alternating between full-spectrum rainbow hues to full-motion scenes of falling leaves, drifting snowflakes, and ghosted landscapes. Upon permitting, the displays incorporated branded and local interest messaging.

Every Project Has Its Challenges

Especially remodels. At Conrad Chicago, several major fixed structural elements posed navigational and installation challenges, some of which were exposed after installation began. Upon discovering that actual measurements varied from those on paper, Team D3 made on-the-fly changes to the seven lanterns that comprised the outdoor backlit LED displays and the tempered channel glass system, featuring 6-foot to 9-foot vertical sections of one-foot wide U-shaped glass.

The Specs: How We Did It

Displays

• D3® XCORE® XC20 LED Display
• Total number of displays: 7
• Total Modules: 875
• Total Pixels: 224,000

Control System and Software Solution

• D3® AEP™ Control Management Solution for HD and UHD
• D3® TrueControl Display Manager web-based software