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In this playful retail space, time flies a little more quickly.
Swatch’s recent Times Square relocation and remodel has captured attention through more than candy-colored watches, and comical graphics.
The Inclusion of two giant LED facades has brought interactivity into the hands of traveling shoppers, and plays a wild factor in the store’s spectacularity.
While the NCORE display loops Swatch’s logo animation, the Lighting Panels display encourages all store goers to help accentuate the lively store setting. By turning the crank below the large LED facade, guests experience and share the friendly, fun brand by exposing and changing the display’s brightly saturated colors.
NVIEW - NV2.5-SMD
PHILIPS LUMINOUS TEXTILE PANELS
960px x 1,152px
400px x 2,000px
Display Control System: