M&M's World

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The Best Kind of Eye-Candy

Project Description

Mars Incorporated, purveyors of some of the world's most iconic food brands including M&M'S®, SNICKERS® and DOVE®, worked with D3 to creatively engineer two large-scale LED displays to book-end its three story M&M's World—New York City's largest candy store.

What resulted is now one of the most highly photographed displays in Times Square.

In 2016, D3 performed a display retrofit for the existing displays, for both the Broadway and 7th Avenue locations. The technology upgrade on Broadway was approached first, the installation focused on swapping out modules row by row and keeping the display operational. Once the Broadway display was complete, the focus switched to the 7th Avenue display.

Think of it as Sweetness You Can See

Display Facts

Resolution:

Outdoor 12mm

Size:

1,568px x 1,216px
832px x 800px

"As you stand in front of the store, these massive signs really dominate - one, because of their color and richness, but two, because they're so close to the ground."
-Content Designer for M&M's