Guy's American Kitchen

Guy's American Kitchen & Bar
D3 Served Up a New LED Display for Guy Fieri’s Mega-Restaurant in Times Square

Project Description

D3 engineered and designed the LED display for Food Network star Guy Fieri’s brand new 16,000 sq. ft. restaurant in New York City’s Times Square in Sept. 2012. D3 built the 16 ft. high by 9 ft. wide display for installation above the restaurant’s entrance using 144 10mm LED modules. The LED display showcases a variety of branded content and promote the eatery’s eclectic menu.

Guy’s American Kitchen & Bar is located in the former New York Times Building at 220 West 44th Street. The 500-seat restaurant features Guy's signature style of cooking, big on flavor and short on boundaries. From the crave-worthy menu, to the buzzing bar scene, Guy’s spirited restaurant offers visitors, locals, and fans a spot that will become a fast favorite for a truly memorable dining experience.

Display Facts

Product:

MT10-SMD

Size:

512px x 288px

"When searching for LED display partners, D3 was the most logical choice considering their vast experience and expertise in the digital out-of-home market, especially here in Times Square."
-Jon Bloostein, CEO and owner of New York based Heartland Brewery, Inc., Fieri’s partner in the restaurant venture