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The Walt Disney Company, looking to re-launch its Disney Store brand, set out to build a flagship retail destination in New York City.
D3 was selected as design, technology and manufacturing partner, as well as on-site project manager for the store's digital display applications.
A soaring 2,000 square foot LED display—with four-times HD resolution at 7.2 Megapixels—cascading 6mm storefront screens, and brilliant channel letters blanket the entire storefront.
The display system screens a collection of never before seen content on the media façade, stretching 341 feet above street level.
Bringing a Little Magic to Times Square
1,024px x 1,472px
1,180px x 1,860px
The Aluminum used is enough to make 6,000 drink cans.
The length of wiring used is enough to span the length of Central Park.