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CityVision Southside is the second roadside LED digital billboard in Birmingham, England for Signature Outdoor Ltd. The new display is part of the CityVision program, a regional system of networked digital displays that allows advertisers to target affluent Birmingham shoppers.
Located in the heart of Birmingham on a highly trafficked interchange at Holloway Circus, the new CityVision Southside billboard is a landscape 10mm LED display that measures 6m x 3m. This is the second display created for the CityVision network; the first display was installed near Bullring City Centre. The stunning display faces traffic travelling away from the New Street metro station and targets all traffic heading to the Mailbox and Paradise Circus. The weekly vehicular traffic count at this location is estimated at more than 520,000, making the digital billboard very attractive to advertisers.
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"D3 creates truly stunning LED displays, and their ability to design bespoke display solutions helped differentiate our prime CityVision offering."
Gerry Bew, Managing Partner - Signature Outdoor Ltd.