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CityVision Expressway, which was unveiled on 20 May 2013, is a landscape 12m x 3m 10mm SMD LED display located above the Aston Expressway (A38M), the main arterial route into Birmingham City Centre. This is the third display D3 have delivered for the CityVision network and largest to date; comprised of 333 individual 10mm SMD LED modules, it’s enormous size and high traffic location makes it unmissable to visitors of the City.
The display is ideally positioned just one mile from the City Centre and faces oncoming traffic travelling towards both Bullring and Mailbox shopping centres as well as the CBD, the International Convention Centre and the National Indoor Arena. With unrivalled traffic flow of any City Centre site, the fortnightly traffic count has been registered at over 1.2million [www.dft.gov.uk].
The unveiling of CityVision Expressway is an exciting development in the CityVision portfolio; D3 had previously delivered roadside billboards for CityVision Bullring and CityVision Southside for the Birmingham-based media operator.
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"It is fantastic to see D3 technology powering the growth of Digital-Out-Of-Home in the City. Our displays are driven by leading technologies, which coupled with our expert turnkey offering is what really sets us apart from the competition"
David Neale, Director - Dynamic Digital Displays Europe