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Signature Outdoor Ltd., the leading billboard operator in Birmingham, England, commissioned the portrait 4m x 6m display for installation at one of Birmingham’s central arterial roads leading into Bullring Shopping Centre, the busiest urban retail centre outside of London. This display is part of a new multisite network of roadside digital billboards for the regional “CityVision” initiative. The CityVision Bullring display employs a 10mm SMD outdoor application comprised of more than 663,000 individual LEDs and was designed to host a wide range of static and animated content. The display also uses D3’s proprietary Advanced Element Processor™ to deliver sharper, higher quality images across the display system.
Signature Outdoor saw an immediate demand for the new digital advertising space ever since it went live in September 2012. Many Signature Outdoor clients including Audi, Sony Pictures, Clinique and HTC have been quick to take advantage of the high-traffic digital destination. The display system’s creative and tactical flexibility allowed News International to run breaking news stories on the display, and Disney on Ice promoted the opening of its “Passport to Adventure” show at the National Indoor Arena. Everything Everywhere (EE), the most advanced communications company in Britain, also used the display to launch its new 4G network.
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"We are delighted with the overall quality of the D3 LED display for CityVision Bullring. The D3 team delivered a seamless and timely turnkey solution, and I am particularly impressed with the quality of all aspects of work. The unique D3 LED display construction is extremely versatile which will really benefit our wider digital development plans."
Steve George, Managing Partner - Signature Outdoor