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Dynamic Digital Displays Europe delivered two identical large format LED displays in Birmingham, England for Signature Outdoor and its CityVision network.
The CityVision displays are located on Broad Street, a high-traffic thoroughfare in the City, and secured to opposite sides of a pedestrian bridge that links the Hyatt Hotel and the International Convention Centre. Suspended 7 metres above flowing traffic and pedestrians, the 6m x 4m portrait displays are comprised of 432 10mm SMD LED modules in total and have a unique patented louver design that provides extreme viewing angles to the audience below.
Broad Street has four main roads leading into it, which together bring a combined average daily traffic count of over 133,700 vehicles (according to the UK Department for Transport). Heinz, Coca-Cola, Stella Artois, 20th Century Fox, Sony Pictures, and Samsung are the first to advertise on the display.
Signature Outdoor, a Birmingham-based media operator, holds a ten-year contract with Birmingham City Council for the regional CityVision digital network, which will enable Council-owned prime advertising locations to be used as revenue-generating assets. Once completed, the CityVision network will be comprised of eight displays in total, and it will raise more than £1.3 million a year for the City Council.
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"The Broad Street twin is a fantastic addition to the CityVision network, offering advertisers a truly unique opportunity for digital-out-of-home advertising in this vibrant area of the City. D3’s full turnkey offering has enabled us to bring our CityVision network to the market place with real impact."
Steve George, Managing Partner - Signature Outdoor