In Times Square, just the biggest ever  

  —— Thursday, November 20, 2008


"A new giant spectacular of 16,000 square feet. Today a new Walgreens drugstore opened at 1 Times Square, but the real news for media people was not at the cosmetics counter inside but outside and high above."—MediaLife  Read More...

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A Sign Of The Times (Square) 

  —— Thursday, November 20, 2008


"It's been a long time since I've looked upon Times Square as a destination for drugs, but that will change tonight, at 8 p.m., when the heart of Times Square becomes the Mecca of pharmaceuticals, albeit legal ones." —MediaPost  Read More...

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An Ad Network in Times Square 

  —— Wednesday, November 19, 2008


"THE medium, Marshall McLuhan once said, is the message. On a familiar building in Times Square, the messages are becoming a medium." —New York Times  Read More...

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Times Square Sign Uses 12 Million LEDs 

  —— Tuesday, October 14, 2008


"The sign's statistics are almost unimaginable: 16 miles of electrical cable; six miles of structural steel; half a million nuts and bolts." —Design News  Read More...

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How to Stand Out in Times Square? Build a Bigger and Brighter Billboard 

  —— Saturday, May 24, 2008


"The multicomponent, 250,000-pound sign will be programmed from street level to 341 feet high at the top of the building, on the traffic island between Broadway and Seventh Avenue at 42nd Street." —New York Times  Read More...

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