Times Square Brightens Up With 17-Story Walgreen Sign 

  —— Thursday, November 20, 2008


"Drab and dreary old Times Square is finally going to get some razzle dazzle starting tonight when a massive 17,000-square-foot, three-sided diagonal LED sign is turned on at 1 Times Square, right where the New Year's ball drops." —gothamist  Read More...

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Walgreens Lights Up Times Square with Spectacular Digital Billboard 

  —— Thursday, November 20, 2008


"Flagship store includes 17,000 square feet of digital LED signage extending 341 feet above the ground." —Digital Signage Expo  Read More...

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In Times Square, just the biggest ever  

  —— Thursday, November 20, 2008


"A new giant spectacular of 16,000 square feet. Today a new Walgreens drugstore opened at 1 Times Square, but the real news for media people was not at the cosmetics counter inside but outside and high above."—MediaLife  Read More...

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A Sign Of The Times (Square) 

  —— Thursday, November 20, 2008


"It's been a long time since I've looked upon Times Square as a destination for drugs, but that will change tonight, at 8 p.m., when the heart of Times Square becomes the Mecca of pharmaceuticals, albeit legal ones." —MediaPost  Read More...

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An Ad Network in Times Square 

  —— Wednesday, November 19, 2008


"THE medium, Marshall McLuhan once said, is the message. On a familiar building in Times Square, the messages are becoming a medium." —New York Times  Read More...

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Mr. Peanut Shines Brighter on Broadway Thanks to D3 LED 

  —— Tuesday, October 14, 2008


"Advertising Icon Updated to Include New Components That Reach Out and Grab Tourists" —Reuters  Read More...

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Times Square Sign Uses 12 Million LEDs 

  —— Tuesday, October 14, 2008


"The sign's statistics are almost unimaginable: 16 miles of electrical cable; six miles of structural steel; half a million nuts and bolts." —Design News  Read More...

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