11 ft. High Models Greet Customers on D3’s Newest High Resolution LED Display at Express Flagship in Times Square

Wednesday, March 12, 2014


NEW YORK (March 12, 2014) – D3 LED, LLC (D3), a global technology company that manufactures turnkey LED display and lighting solutions was chosen by specialty apparel and accessories retailer Express to build a 2.5mm high-resolution indoor display for its new flagship store located at 1552 Broadway in New York City’s Times Square.

Opened to the public this Feb., the three-story, 22,500 square foot “retail hub” is situated in the landmarked I. Miller Building. This is the second collaboration between D3 and Express as the company created two high-resolution displays for the brand’s location in San Francisco’s Union Square last year.

“We welcome Express to Times Square, said Jason Barak, managing partner of D3. “It was a pleasure working with their branding and design teams again to develop a solution that would fit such a unique physical space.” Barak continues, “We’re seeing increased demand for this indoor high-resolution offering, especially within the retail market as new LED technology and flexibility with design options have evolved to a point where LED is a competitive alternative to traditional LCD signage.”

D3’s 11 ft. high x 5 ft. wide display is prominently positioned at the top of the escalator bank on the store’s second floor and greets guests with content featuring models wearing the latest fashion collections from the brand’s four lifestyles.

About Express Inc.

Express is a specialty apparel and accessories retailer of women’s and men's merchandise, targeting the 20 to 30 year old customer. The Company has over 30 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions. The Company currently operates over 600 retail stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, in Canada and in Puerto Rico. Express merchandise is also available at franchise stores in the Middle East and Latin America.  The Company also distributes its products through the Company's e-commerce website, www.express.com.

About D3 LED, LLC (D3)

Headquartered in both New York City and Rancho Cordova, Calif., and with international offices located in Australia, Europe, New Zealand, Kazakhstan, and The Middle East, D3 designs, engineers and manufactures turnkey LED (light emitting diode) digital display and lighting solutions that enhance destination-based digital media experiences. As a total solutions provider, the company’s expertise is recognized across a worldwide portfolio of projects for the Advertising, Architecture, Entertainment, Gaming, Retail, Sports and Transportation markets. D3 is also known for creating some world’s most iconic LED displays in New York City’s Times Square for brands like Samsung, Disney, Quicksilver, Aéropostale, Forever 21, and more. For additional information please visit www.D3LED.com.

D3 Media Contact:

Jamie Dunne / 917.727.0795 / jdunne@D3LED.com

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