D3 Unveils LED Display Spectacular Dominating Glasgow's Skyline

Monday, April 14, 2014


Glasgow CityScreen is the latest of a number of innovative LED displays that D3 will deliver to Forrest Media for its CityScreen project.

Birmingham, UK / April 14, 2014 – The European Headquarters of D3 LED, LLC (D3), a global technology company that manufactures turnkey LED display solutions, today announced completion of a custom LED display for Forrest Media, the largest and longest running privately owned outdoor advertising company in the UK. D3 designed the display to retrofit an existing sign structure location in the heart of Glasgow, Scotland, UK.

Glasgow CityScreen, the largest portrait digital screen in Glasgow, is located above Glasgow Central Station and faces north on the corner of Union Street and Gordon Street. With a range of over 600 metres the screen offers unrivaled impact and faces directly onto Renfield Street, the busiest street in Scotland and the main one-way artery that takes people through the city.

“We have established ourselves as the ‘go to supplier’ for roadside billboards and intercity display networks,” said Sean Morrough, managing director of Dynamic Digital Displays Europe, D3’s European Headquarters. “Our continued success with the CityScreen network for Forrest Media and the Birmingham CityVision network for Signature Outdoor is testament to our product and service offering – we look forward to the next city.”

D3’s turnkey offering included the design, manufacture and installation of the display; the company tailored traditional structural and fabrication methods to deliver a completely unique solution. The display is comprised of 638 individual LED modules, which feature D3’s premium “Black Package” SMD (Surface Mount Diode) technology for superior image definition and maximised viewing angles.

Installed just in time for the 2014 Commonwealth Games that will bring millions of visitors to Glasgow, the display is capable of running still and animated advertising content, and campaigns can be time sensitive, carry live updates or run as a standard two-week campaign.

D3 partnered with the Scottish-based out-of-home media owner to fulfil their ongoing CityScreen network aspirations; CityScreen Glasgow is the third LED roadside billboard built for Forrest Media with two more digital displays in production and further high profile displays in major UK cities to be announced imminently.

About Forrest Media

Forrest Media are the longest running privately owned outdoor advertising company in the UK. The Company operate some 52% of all premium backlights in Scotland, including landmark locations such as Clydeside Gateway in Glasgow, the M8 Motorway Tower, Maybury Edinburgh Airport and many other iconic sites across the Scottish media landscape. Forrest launched the UK's first large format digital roadside screen outside of London's Piccadilly Circus, with the introduction of the Glasgow CityScreen in 2003. This was followed by the introduction of CityScreen Manchester, Piccadilly Gardens in 2007.

About D3 LED, LLC (D3)

Headquartered in New York City and Rancho Cordova, Calif., and with an international roster of offices located in Australia, Europe, New Zealand, Kazakhstan, and The Middle East, D3 develops turnkey LED (light emitting diode) display and lighting solutions that enrich digital media experiences. For more information about D3 and Dynamic Digital Displays Europe, please visit www.D3LED.com.

Editorial Note:High-resolution product images and interviews with executive management from D3 available upon request.

Contact: D3 LED, LLC

Jamie Dunne (U.S.) / Direct: 917.727.0795 / Email: jdunne@D3LED.com

Sophie Gibson (Europe) / Direct: 0121 749 5658 / Email: sgibson@d3led.com

Contact: Forrest Media

Marc Keenan / Direct: 0141 420 6000 / Email: marc.keenan@forrest-group.co.uk

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