D3 Delivers Largest Digital Screen in the North East for Forrest Media

Wednesday, December 03, 2014


Birmingham, UK / December 4, 2014 The European Headquarters of D3 LED, LLC (D3), a global technology company that manufactures turnkey LED display solutions, have completed the latest giant LED screen for the out-of-home media operator’s expanding portfolio.

CityScreen Newcastle Central Motorway is a 50 square metre landscape SMD LED display located above one of the City’s busiest motorways which has an average weekly traffic count of 486,248 vehicles (www.dft.gov.uk). This is the sixth large format LED display that the company have delivered to Forrest Media in the last fifteen months.

“It’s fantastic to partner with Forrest Media on these high profile sites, we are well placed to deliver results for large scale networks and our full turnkey bespoke offering really does enable us to provide unmatched LED display solutions” commented Sean Morrough, Managing Director at Dynamic Digital Displays Europe.

Dynamic Digital Displays Europe provided full design, manufacture and installation of the LED display along with fundamental installation elements such as diamond drilling, bespoke fixing methods and traffic management.

The site came with positional constraints for the display which had to be overcome. The solution included a unique structural design to install the display onto the motorway bridge with supporting steelwork, as well as a tailored gantry with full rear access for ongoing service requirements, which would not require road closures.

Launch advertisers included Audi, Sky and Emirates.

Marc Keenan, Managing Partner at Glasgow based Forrest Media said “We were happy to entrust the team at D3 LED with the task of delivering our latest digital screen. The Newcastle motorway project required a detailed and highly technical skillset and we are delighted with the end result. Accordingly we are currently in discussions with the D3 team on the roll-out of our digital projects”.

About Forrest Media

Forrest Media are the longest running privately owned outdoor advertising company in the UK. The Company operate some 60% of all premium backlights in Scotland, including landmark locations such as Clydeside Gateway in Glasgow, the M8 Motorway Tower, Maybury Edinburgh Airport and many other iconic sites across the Scottish media landscape. Forrest launched the UK's first large format digital roadside screen outside of London's Piccadilly Circus, with the introduction of the Glasgow CityScreen in 2003. This was followed by the introduction of CityScreen Manchester, Piccadilly Gardens in 2007.

About D3 LED, LLC (D3)

Headquartered in both New York City and Rancho Cordova, Calif., and with an international roster of affiliate offices located in Australia, Europe, New Zealand, Kazakhstan, and The Middle East, D3 develops turnkey LED (light emitting diode) display and lighting solutions that enrich destination-based media experiences. For more information about D3 and Dynamic Digital Displays Europe, please visit www.D3LED.com.

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