D3 Expands Executive Leadership Team

Monday, April 28, 2014

Anil Reddy Named VP Market and Technology Development

Press Release 

NEW YORK (April 28, 2014) – D3 LED, LLC (D3), a global technology that designs, engineers and manufactures turnkey LED display and lighting solutions, today announced the addition of Anil Reddy to its executive leadership team. Mr. Reddy joins the company as vice president, market and technology development and is responsible for driving company revenue by bringing innovative new products and solutions to market and developing strategic business opportunities.

“We are extremely fortunate to have found someone who is both an accomplished engineer and a seasoned sales and marketing executive, said George Pappas, D3 managing partner. “Anil’s impressive background and 18-years of experience in the areas of technology, business development, and product management made him the ideal choice as the newest member of D3’s executive leadership team.”

Prior to D3 Mr. Reddy served as the head of sales and marketing with Nu-Chip Technologies in Santa Clara, Calif. since 2008 where he was also the co-founder, overseeing product management and business development, including strategic alliances with customers and partners. He has held additional senior-level posts throughout his career with Rambus in Sunnyvale, Calif., Conexant in Fremont, Calif., and several other leading technology companies in Silicon Valley.

“I am pleased to be associated with such a forward-thinking leader in LED display and lighting solutions”, said Reddy. “D3 is an industry pioneer, and I look forward to helping expand its R&D, product portfolio, market share, and worldwide customer base.”

Mr. Reddy received his doctorate in Electrical Engineering from Princeton University, New Jersey, and master’s education in Electrical Engineering from University of Southern California, Los Angeles. Mr. Reddy’s Ph.D. research was in the area of Photonics and Nanotechnology, creating molecular devices by growing atomic layers of organic optical materials to study their lighting and conducting properties. In addition to his admirable educational accomplishments, Mr. Reddy has published more than a dozen papers and articles in industry forums, magazines, and technical journals, and he is the founder of a charitable organization working toward rural development in India.

About D3 LED, LLC

Headquartered in New York City and Rancho Cordova, Calif. with international offices located in Australia, Europe, New Zealand, Kazakhstan, and The Middle East, D3 is a global technology company that develops turnkey LED (light emitting diode) display and lighting solutions that enhance digital media experiences. For more information visit www.D3LED.com.

Media Contact: Jamie Dunne

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