D3 European Headquarters Delivers Two Additional LED Displays for Signature Outdoor

Tuesday, December 03, 2013

Located in central areas of Birmingham, CityVision FiveWays and CityVision Bullring North are the first displays in England to feature D3’s premium Black Package LED product.

NEW YORK / BIRMINGHAM, UK (December 3, 2013)– D3 LED, LLC (D3), a global technology company that manufactures turnkey LED display and lighting solutions, and its European Headquarters, today announced the delivery of two 10mm SMD LED displays in Birmingham, UK for Signature Outdoor. Both displays are part of the Signature Outdoor CityVision display network; now consisting of seven roadside billboards all of which were designed, engineered and manufactured by D3 for the Birmingham-based media operator. The dynamic CityVision network has enabled Signature Outdoor to widen the possibilities of digital-out-of-home in the City, offering their clients not only a new approach to advertising campaigns, but also matched LED display technology that offers extreme viewing angles and sharper images.

CityVision Bullring North is a 6m x 4m portrait display located in the heart of Birmingham’s main shopping region. Positioned directly above the entrance to the Bullring Shopping Centre car park, the display offers fantastic advertising opportunities for brands. The display also faces oncoming traffic into Birmingham New Street Station, benefiting from a weekly traffic count which averages over 0.5 Million vehicles (according to the UK Department for Transport).

CityVision FiveWays is located on a major junction in the City, which connects five arterial roads as well as pedestrian subways through the middle of the traffic island. The 12m x 3m landscape display is secured to the underpass bridge above the Calthorpe Road and faces traffic heading into the City from the Hagley Road, Edgbaston and the M5.

Both displays feature D3’s latest LED display design and premium “Black Package” SMD (Surface Mount Diode) technology. Boasting extremely high contrast ratios, the new design delivers superior image definition and maximized viewing angles. Initial advertisers include OMEGA, JD Sports and Samsung.

“We are delighted to have completed phase one of the prestigious CityVision network for Signature Outdoor in Birmingham and believe it fully demonstrates our true turnkey capabilities and partnership approach,” said David Neale, director of D3’s European Headquarters. “Introducing black package technology to the CityVision portfolio has surpassed all expectation delivering some of the most cutting edge large format display technology on the market.”

About Signature Outdoor

Signature Outdoor operates only in Birmingham, UK and serves only the premium roadside billboard market. They have over 40% market share in the City’s Backlight sites, making them the biggest media owner in the sector ahead of JC Decaux and Clear Channel. CityVision Bullring North and CityVision FiveWays are Signature’s final Digital Billboards in a series of eight digital panels, which will create a citywide network of roadside sites in Portrait, 96s and 48s formats. The CityVision network will be complete by the end of 2013.

About D3 LED, LLC (D3)

Headquartered in both New York City and Rancho Cordova, Calif., and with international offices located in Australia, Europe, New Zealand, Kazakhstan, and The Middle East, D3 designs, engineers and manufactures turnkey LED (light emitting diode) digital display and lighting solutions that enhance destination-based digital media experiences. As a total solutions provider, the company’s expertise is recognized across a worldwide portfolio of projects for the Advertising, Architecture, Entertainment, Gaming, Retail, Sports and Transportation markets. D3 is also known for creating some world’s most iconic LED displays in New York City’s Times Square for brands like Samsung, Disney, Quicksilver, Aéropostale, Forever 21, and more. For additional information please visit www.D3LED.com.

Editorial Note:High-resolution LED display images available upon request.


D3 LED, LLC (U.S.)

Jamie Dunne on behalf of D3

Direct: 917.727.0795

Email: jdunne@d3led.com


D3 LED, LLC (Europe)

Sophie Gibson

Direct: 0121 749 5658

Email: sgibson@d3led.com


Signature Outdoor Ltd. (Birmingham, UK)

James Harrison on behalf of Signature Outdoor Ltd.

Direct: 0121 767 1870

Email: jamesharrison@signatureoutdoor.co.uk

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