D3 European Headquarters Delivers Two Additional LED Displays for Signature Outdoor

Thursday, July 11, 2013

Heinz, Coca-Cola, Stella Artois, 20th Century Fox, Sony Pictures and Samsung Among First Advertisers for New Displays at High Profile Broad Street Location.

BIRMINGHAM, ENGLAND (July 9, 2013) - Dynamic Digital Displays Europe, the European Headquarters of D3, a global technology company that provides turnkey LED digital display solutions, delivered two identical large format LED displays in Birmingham, England for Signature Outdoor and its CityVision network. These mark the forth and fifth displays to date that D3 has designed, manufactured and installed for the CityVision project.

The newest CityVision displays are located on Broad Street, a high-traffic thoroughfare in the City, and secured to opposite sides of a pedestrian bridge that links the Hyatt Hotel and the International Convention Centre. Suspended 7 metres above flowing traffic and pedestrians, the 6m x 4m portrait displays are comprised of 432 10mm SMD LED modules in total and have a unique patented louver design that provides extreme viewing angles to the audience below.

Broad Street is recognised as one of Birmingham's busiest and most popular entertainment, leisure and business destinations and has become a popular area in the City for advertisers. Broad Street has four main roads leading into it, which together bring a combined average daily traffic count of over 133,700 vehicles (according to the UK Department for Transport). Heinz, Coca-Cola, Stella Artois, 20th Century Fox, Sony Pictures, and Samsung are the first to advertise on the display.

“The Broad Street twin is a fantastic addition to the CityVision network, offering advertisers a truly unique opportunity for digital-out-of-home advertising in this vibrant area of the City. D3’s full turnkey offering has enabled us to bring our CityVision network to the market place with real impact,“ commented Steve George, managing partner at Signature Outdoor.

Signature Outdoor, a Birmingham-based media operator, holds a ten-year contract with Birmingham City Council for the regional CityVision digital network, which will enable Council-owned prime advertising locations to be used as revenue-generating assets. Once completed, the CityVision network will be comprised of eight displays in total, and it will raise more than £1.3 million a year for the City Council.

About Signature Outdoor
Signature Outdoor operates only in Birmingham, UK and serves only the premium roadside billboard market. They have over 40% market share in the City’s Backlight sites, making them the biggest media owner in the sector ahead of JC Decaux and Clear Channel. CityVision Broad Street twin is Signature’s fourth Digital Billboard in a series of eight digital panels, which will create a citywide network of roadside sites in Portrait, 96s and 48s formats. The CityVision network will be complete by the end of 2013.

About D3 LED, LLC (D3)

Headquartered in both New York City and Rancho Cordova, Calif., and with an international roster of affiliate offices located in Australia, Europe, New Zealand, Kazakhstan, and The Middle East, D3 designs, engineers and manufactures turnkey LED (light emitting diode) digital display solutions that enhance destination-based media experiences. For more information about D3 and Dynamic Digital Displays Europe, please visit www.D3LED.com.

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