D3 Enters the UK Sports Market with New LED Video Display and Digital Scoreboard at Banks Stadium

Thursday, October 23, 2014


Birmingham, UK / October23, 2014 D3, a global technology company that manufactures turnkey LED display solutions, has delivered to Walsall Football Club (FC) its first LED video display and digital scoreboard at Banks's stadium in the West Midlands, UK.

Walsall FC is located a short distance from the M6 motorway and welcomes over one million visitors each year. The League One football club awarded the project to D3's European Headquarters, who provided a full turnkey solution including the design, manufacture and installation.

The 12mm RGB LED video display was installed for the Club’s new season and is being used to show live scores, sponsorship advertisements, supporter messages and previous game footage throughout match days.

Driving the display is a user-friendly content management system that allows for easy upload and management of media. Image and video content is played with audio that is synchronized to the PA system at the ground with the flexibility to set length of play, date range and sequencing.

“We are absolutely delighted with the results,” said the CEO of Walsall Football Club, Stefan Gamble. “D3 delivered a cost effective solution which has surpassed our expectations and enabled us to raise the bar here at Walsall FC. The quality of product and image on screen is evident, and I believe our scoreboard to be one of the finest out there,” added Stefan.

This digital signage solution for Walsall FC was designed to enrich the overall fan experience. The Club can now present media rich content during game time including pre-match interviews, league tables, team sheets and substitutes, fixtures and ticket information for forthcoming games. The video display also acts as a key revenue stream for the club with advertisers taking advantage of slots before the match and during half time.

“'Our 12mm LED display product is an excellent fit for the stadia marketplace; the technology is impactful and backend system adaptable,” said Director at Dynamic Digital Displays Europe, David Neale. I am sure other clubs will benefit from our unique turnkey offering.”

About D3 LED, LLC (D3)

The global leader in design, engineering, and technology for the LED display market. Headquartered in Rancho Cordova, Calif., and with an international roster of affiliate offices located in Australia, Europe, New Zealand, Kazakhstan, and The Middle East D3 manufactures integrated digital media solutions that enhance destination-based media experiences. An American manufacturer, D3 serves a worldwide portfolio of clients and is recognized for creating many of today’s iconic digital displays in New York City’s Times Square.

About Walsall FC

Walsall Football Club is an English association football club based in Walsall, West Midlands. They currently play in League One, the third tier in the English football league system.

Contact: D3 LED, LLC / Europe

Sophie Gibson

Direct: 0121 749 5658


< Back to Pressroom