Walgreens Returns to Times Square

Wednesday, May 27, 2009

"The Walgreens location sits at the exact heart of the Crossroads of the World. To ensure passersby notice the store, the company has covered the building’s sides and back with 17,000 sq. ft. of LED videoscreens." —Signweb

From Signweb

The Slash hits the heart of the Crossroads of the World.

One Times Square’s most visible north side, where New Year’s Eve audiences watch the Time Ball descend, was already covered with signage. Thus, for the other sides, Gilmore Group conceived a unique, spectacular package that would make it visually competitive with all the neighboring spectaculars and compelling enough to engage the attention of passersby, day or night.

Full Article

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