Times Square lights go digital

Wednesday, January 09, 2013


Technology remakes the market for big signs at world's crossroads.

From Crain's New York Business

Times Square's "spectaculars"—the biggest and best of its famous billboards—draw tens of millions of eyeballs every year and are increasing the interest of some of the city's biggest landlords.

D3, based in New York and California, has put up more than half the LED displays in Times Square since the company was formed in 2005.

Mr. Barak said he is counting on something he calls "sign envy" to spur demand for years to come. "People want something that's curvier, that's flashier, that's bigger," he said.

D3's Times Square displays include the rippling ABC News sign at West 44th Street and the Forever 21 billboard that's equipped with face-recognition technology capable of featuring passersby.


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