Times Square Brightens Up With 17-Story Walgreen Sign

Thursday, November 20, 2008

"Drab and dreary old Times Square is finally going to get some razzle dazzle starting tonight when a massive 17,000-square-foot, three-sided diagonal LED sign is turned on at 1 Times Square, right where the New Year's ball drops." —gothamist

From gothamist

Designed by D3 LED to promote the Walgreen's flagship location—not to mention other publicity-deprived corporations like Kraft, Johnson & Johnson, and Colgate—the "spectacular" display runs off almost 30 computers and uses 12 million energy efficient light-emitting diodes (LEDs). Within the sign are 13 big plasma screens displaying "coordinated, dynamic content." You are powerless to resist!

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