Sweet Escape

Friday, June 01, 2007

"M&M's World acts as a beacon in the heart of New York's Times Square, delivering a larger-than-life expression of the candy-coated confection first introduced by Forrest Mars Sr. in 1941." —Archi-Tech

From Archi-Tech

It smiles. It breathes. It allows visitors to get up close and personal with the brand's beloved characters - Red, Blue, Green, and Yellow - as never before.

But in the midst of the flash and fanfare of the surrounding landscape, design and technology remain faithful to the fun, color, and character that are M&M's.

Full Article

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