"Sign of the times"

Tuesday, February 08, 2011

A Rancho Cordova company is making another eye-catching mark on New York's Times Square.

Sacramento Bee — Sacramento, CA

Sign of the times

D3 LED, which has its production headquarters here, recently turned on what it's calling the largest continuous surface digital LED sign in the Big Apple.

The 82,000-pound display sits above the Doubletree Guest Suites Hotel on Broadway and uses 5 million LEDs, says George Pappas, one of the company's managing partners.

Pappas, who overseas the 5-year-old Rancho office and its 30 full-time employees, isn't disclosing the price tag for the 100-foot-wide sign, which was built and assembled here late last year.

But it's presumably less than the $12 million the company received two years ago for a sign wrapping three sides at 1 Times Square, site of the annual New Year's Eve ball drop.

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