LED In The City

Tuesday, June 24, 2008

"The city that never sleeps isn’t going to light up itself; the new custom sign atop ABC Studios is packed with custom components making sure that corner stays lit until 2017." —Product Design & Development

From Product Design & Development

On the world’s biggest stage, working for an American corporate giant, the D3 LED digital display specialists were charged with the 3,200-square-foot custom retrofit of the ABC Studios super sign.

As a bright beacon of commercial entertainment poised to bring in more than $2.5 billion in revenue by 2010, this was not a project for amateurs.

The biggest obstacle for Meric Adriansen, managing partner of systems and engineering, and his roster of D3 engineers, was posed by tight curves and odd dimensions. The sign’s tightest points feature 3-½-foot curves, and it would be difficult (if not impossible) to take the 15” square modules that LEDs are typically made of and squeeze them into such a small space.

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