JVC Bows New Hi-Def Billboard In New York

Tuesday, December 02, 2008

"Electronics giant JVC has taken the wraps off a new high-definition LED billboard in New York City’s Times Square, the company’s third in the area." —Broadcasting & Cable

From Broadcasting & Cable

Claims to be first true 720p big-screen in Times Square

The new JVC billboard, which measures 19 feet by 34 feet for a total square footage of 7,880, is the second HD big screen to hit Times Square in the last few weeks. Last month, pharmacy chain Walgreen’s lit up a 30-story, LED-based electronic billboard atop its new flagship store at One Times Square, featuring high-definition video advertising both from Walgreen’s and its suppliers.

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