Interactive Annual Winner

Tuesday, March 08, 2011

Communication Arts announced the winners of its 2011 Interactive Competition. Now in its 17th year, this prestigious was awarded to D3 for its contribution to the Forever 21 flagship store in Times Square.

From Communication Arts

When Forever 21 claimed the iconic Virgin Record store in Times Square as its new flagship location, its goal was to stop the 500,000 daily passersby dead in their tracks. The result is a digital display that’s the center of attention on pop culture’s biggest stage. The billboard is broken into multiple LED surfaces at the heart of which is a high-definition main display that features a rotating schedule of content and models that interact over a live video feed of pedestrians.

Original Article Posting

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