Flashier Times Ahead for Times Square

Monday, October 04, 2010

"Times Square is set to get a whole lot flashier when the newest, biggest and most technologically sophisticated digital billboard in the entertainment Mecca goes live next month" —Fox New York

From Fox New York

Located on the side of the Doubletree Hotel, the billboard is set to have a cinema quality interactive screen and be capable of everything from exchanging data with cell phones to broadcasting high-definition video feeds with the highest resolution of any sign around.

A new association of Times Square sign owners, advertisers and others was also planning to launch next year a daily extravaganza called "Times Square Midnight Moment." While details were still being worked out, the plan was to capitalize on the growing number of digital billboards to put together a coordinated display.

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