D3 European Headquarters Delivers Second LED Digital Display for City Outdoor in Manchester, England

Saturday, May 18, 2013

YouTube, Virgin Media, JD Sports Among First to Advertise on Deansgate Digital Tower

NEW YORK (May 16, 2013) - D3 LED, LLC (D3) and its European Headquarters, Dynamic Digital Displays Europe, delivered a second roadside LED digital display in Manchester, England for City Outdoor. The Deansgate Digital Tower is a portrait style 10mm SMD LED display that is centrally located on arterial road A56, which runs through central Manchester.

The 6m x 4m Deansgate Digital Tower is the second site City Outdoor has converted from traditional billboard to LED display because of its central location and high level of vehicular and pedestrian traffic; D3 delivered the first display for City Outdoor at nearby Miller Street last year.

The new digital display is positioned directly opposite the Manchester Hilton hotel, which is a brief walk from the busy Manchester Central Convention Complex, Deansgate Locks and Deansgate train station. The Deansgate display has already attracted top-tier advertisers who are eager to take advantage of the high profile location including Virgin Media, YouTube and JD Sports.

“Due to the success of The Northern Quarter Digital Tower and the positive reaction from our customer base, we were absolutely confident that D3’s bespoke digital offering was the right technology for this prestigious site on Deansgate,”said Steve Smith, director of City Outdoor. “Location, audience and display technology are the vital elements for us to provide an unmatched offering to media buyers and I believe this standardised platform will change the digital media landscape in Manchester.” Smith commented.

D3 LED digital display solutions enhance destination-based media experiences and offer customers scalable platforms for experiential marketing initiatives, advertising, consumer brand engagement and innovative interactive exchanges. The Company has a worldwide project portfolio and is responsible for creating more than half of all LED displays in New York City’s Times Square since 2005.

About D3 LED, LLC (D3)

The Company has designed and manufactured more than half of all LED displays installed in New York City’s Times Square since 2005 and its clients are some of the most iconic brands in the world – including UNIQLO, Samsung, Disney, Quicksilver, Aéropostale, Victoria’s Secret, Forever 21, and more.

About City Outdoor

City Outdoor is based in Manchester, England and is operated by Steve Smith and Veronica Watson. Its sister company City Digital operates a raft of quality backlit sites in the North of England.

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