Biggest Sign of the Times Square

Thursday, October 21, 2010

"Some half a million people pass through New York's Times Square daily — and another 10 million globally see live shots from there via TV. Next month, expect that action to ramp up with the biggest interactive display Times Square has ever seen, smack on the side of the Doubletree Hotel." —brand channel

From brandchannel

The Doubletree's digital billboard will serve multiple advertisers and be capable of exchanging data transmitted via cell phones and broadcasting HD video feeds.

The latest twist in digital signage from D3 LED, it's sure to prove a technology and marketing game-changer for brands who want to make a big impression in one of not just New York's, but the planet's, premier retail showcases.

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