An Ad Network in Times Square

Wednesday, November 19, 2008

"THE medium, Marshall McLuhan once said, is the message. On a familiar building in Times Square, the messages are becoming a medium." —New York Times

From New York Times

As the Walgreen Company — the largest American drugstore chain in sales — formally opens at 1 Times Square on Thursday, executives are describing plans for the giant signs that will festoon the building on three sides. The signs include some diagonal displays resembling wings as tall as 17 stories. It will also serve as an advertising network of sorts as Walgreen and its sales representative, a unit of ABC, peddle commercial time to other marketers.

Full Article

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